App Store Optimisation (ASO) for Education & EdTech

We test creatives rather than debating them. Store consoles support experiments, and a tested screenshot order routinely beats the one everybody in the room preferred.

In education & edtech, student data protection and academic integrity constrain what may be automated at all. That single fact reshapes how app store optimisation (aso) has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is administrative query handling, usually integrated against ERP. Every engagement opens with a measurement: the cycle time, the cost per transaction, or the error rate we are being asked to move.

Built by engineers who ship production systems, not by a practice that subcontracts the build. We hand over with runbooks, tests and a team that knows how it works, not a dependency.