Conversion Rate Optimisation with Next.js

Improving conversion is usually cheaper than buying more traffic. The visitors are already paid for; the question is why most of them leave.

Next.js is strongest at server rendering, streaming AI responses and fine-grained caching in one framework. For conversion rate optimisation that matters because the failure modes of this kind of system tend to cluster exactly there.

The honest trade-off: the rendering model has real depth and a team needs time to learn it properly. We say that up front because a stack chosen for fashion rather than fit becomes someone's migration project two years later. Integration comes before intelligence. A model that cannot reach your systems of record is a demo with good manners.

Six weeks to something running in production, not six quarters to a strategy document.