Google Ads Management for E-commerce

Performance Max gives Google control in exchange for reach. Sometimes that is right, often it hides where the money went, and we structure accounts so you can still see and steer.

In e-commerce, every change must be justified by a controlled experiment against revenue. That single fact reshapes how google ads management has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is catalogue enrichment and attribute extraction, usually integrated against OMS. We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong.

Deployed across regulated and unregulated sectors, with audit trails where the regulator expects them. You own the code, the models where they are open-weight, and the documentation to run it without us.