Website Redesign for E-commerce

The commonest way a redesign fails is silently: the site looks better and the enquiries drop, because URLs moved and nobody mapped them. We baseline first so that cannot happen unnoticed.

In e-commerce, every change must be justified by a controlled experiment against revenue. That single fact reshapes how website redesign has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is search relevance, usually integrated against Shopify, Magento or custom storefronts. Integration comes before intelligence. A model that cannot reach your systems of record is a demo with good manners.

Deployed across regulated and unregulated sectors, with audit trails where the regulator expects them. You own the code, the models where they are open-weight, and the documentation to run it without us.