Conversion Rate Optimisation for Insurance

We research before testing. Session recordings and funnel data tell you where to look; testing without that is a random walk through your own website.

In insurance, claims decisions need an audit trail and a consistent basis across assessors. That single fact reshapes how conversion rate optimisation has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is claims document intake and validation, usually integrated against claims management. Every engagement opens with a measurement: the cycle time, the cost per transaction, or the error rate we are being asked to move.

Multi-model by default, so a provider outage is a routing decision rather than an incident. Six weeks to something running in production, not six quarters to a strategy document.