Conversion Rate Optimisation for Retail

Sometimes the honest finding is that your traffic is the problem, not your page. Badly targeted ads produce visitors who were never going to convert, and no button colour fixes that.

In retail, store-level data is noisy and channels are usually not integrated. That single fact reshapes how conversion rate optimisation has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is markdown optimisation, usually integrated against e-commerce platforms. We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong.

Built by engineers who ship production systems, not by a practice that subcontracts the build. We hand over with runbooks, tests and a team that knows how it works, not a dependency.