Fractional CTO for E-commerce

The first job is usually hiring. Getting your first two engineers right matters more than any architecture decision, because they will make most of the subsequent ones.

In e-commerce, every change must be justified by a controlled experiment against revenue. That single fact reshapes how fractional cto has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is search relevance, usually integrated against payment gateways. We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong.

Multi-model by default, so a provider outage is a routing decision rather than an incident. Six weeks to something running in production, not six quarters to a strategy document.