Recommendation & Personalisation for Travel & Tourism

The popularity baseline is humbling and necessary. Plenty of sophisticated systems fail to beat 'show what is selling', and you should know that before deploying one.

In travel & tourism, travellers need answers instantly, in their language, at any hour. That single fact reshapes how recommendation & personalisation has to be built here, the guardrails, the approval points and the evidence trail are design inputs rather than things bolted on before go-live.

The workload we are most often asked to take on first is itinerary generation, usually integrated against CRM. We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong.

Deployed across regulated and unregulated sectors, with audit trails where the regulator expects them. You own the code, the models where they are open-weight, and the documentation to run it without us.