Capability

Recommendation & Personalisation across India

Recommendations that lift the metric you care about, measured by experiment, not by offline accuracy.

Industries
12
Stack options
7
Typical first release
6 weeks

What recommendation & personalisation means when we build it

The popularity baseline is humbling and necessary. Plenty of sophisticated systems fail to beat 'show what is selling', and you should know that before deploying one.

We start from the constraint, not the capability, what the system must never do, who signs off, and what happens when it is wrong.

Multi-model by default, so a provider outage is a routing decision rather than an incident. We hand over with runbooks, tests and a team that knows how it works, not a dependency.

What is included

  • Event tracking design, since most projects start with inadequate data
  • Baseline popularity model to beat
  • Hybrid collaborative and content-based ranking
  • Cold-start handling for new users and new items
  • A/B testing framework with proper statistics
  • Business-metric reporting, not just offline accuracy

Who this is for

We usually work with e-commerce heads, product managers, growth leaders and content platforms, the people who own the outcome rather than the tooling decision.

Questions we get asked

How much data do we need?

Less than people assume to start. A content-based approach works from day one; collaborative filtering improves as interaction volume grows.

How do you handle new products?

Content-based features carry new items until interaction data accumulates, with deliberate exploration so new items get a fair chance to be seen.

How do we know it is working?

Controlled A/B tests measured on revenue or engagement, with proper statistical treatment rather than eyeballing a dashboard.

Considering recommendation & personalisation?

Tell us the workflow and the constraint. We will tell you honestly whether it is worth building.

Or email bd@dtrasglobal.com · call +91 74118 77878